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商品編號： 9-712-438 出版日期： 2011/12/08 作者姓名： Henderson, Rebecca M.;Nellemann, Frederik 商品類別： Marketing 商品規格： 25p 再版日期： 2012/11/21 地域： India 產業： Agriculture sector 個案年度： 2006 - 2011
商品敘述：
Unilever''s Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.
涵蓋領域：
Corporate social responsibility;Supply chain management;Competitive advantage;Consumer marketing;International business;Environmental sustainability
相關資料：
Case Teaching Plan, (9-712-448), 10p, by Rebecca M. Henderson, Frederik Nellemann
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